Core Medical
A clear, considered digital home for a private medical practice.
Healthcare
Made with
intention.
The brief
The clinic positions itself differently from the bulk of Swiss medical practices: structured patient pathways, longer consultations, evidence-led plans rather than reactive prescriptions. The old site read like every other clinic — stock imagery, generic service grid, no real differentiation. The new site needed to make the positioning legible inside ten seconds, in two languages, with the team able to publish without a developer in the loop.
The outcome
Site delivered in under two weeks. Content team self-sufficient from launch — Sanity Studio in their workflow, no tickets to me for copy edits. Hero positioning rewritten three times without a code change. Lighthouse mobile in the high 90s, Core Web Vitals all green. Owner's favourite line: “The site finally sounds like us.”
